Shopping for makeup can be quite an intimidating and disappointing experience for most people. The amount of times I’ve been shopping and come home with the wrong product, that cost me too much money in the first place. I was adamant to find ways to make it easier, at the end of the day, makeup shopping should make you feel wonderful and it does when you know what you are doing.
So here’s my 10 things to remember when shopping for makeup:
1. research, research and RESEARCH!
Please people, do not go anywhere near a makeup shop/counter if you haven’t researched what you want to buy. It’s important not to just let the salespeople try random things on you and end up with five other products you didn’t intend to buy. Read blogs, reviews and find makeup looks on youtube and pinterest that use the products you want, so you can gain different perspectives. However, keep in mind everyone has different skin tones and types, therefore a product that works for someone else, may or may not work for you.
2. take a friend (an honest friend)
This is really helpful because you’ll be able to get opinions from someone other than the salesperson. Make sure you brief your friend on what it is you want and what look you are going for, so that you have someone to remind you if you get distracted - trust me it’s easily done!
3. know where you are going
This could be a part of your research - know which shops are best for what products you want. Try to go makeup shopping when it’s less busy, as it will give you more time and space to try things on and ask questions.
4. explore a range of brands
People always ask me “what’s your favourite makeup brand?” and I always struggle to mention just one as my kit is full of loads of different brands! It’s easy to fall into the trap of buying from the same brand, but in reality it is unusual for a brand to be consistently good with all their products. It’s good to try other brands now and again as our faces and style change over time, so do products!
5. go without wearing makeup
Never go makeup shopping with makeup on. You need to have a blank canvas to try products on to see how they would look in reality. Also, remember to take face wipes and hand sanitizer to remove the makeup and random swatches at the end.
6. know your skin type and undertones
This is important when shopping for foundations, concealers, face powders and primers. Knowing if you have oily, dry, combination or sensitive skin will help you find what products to go for or to stay away from.
7. always try and get a sample first
Getting a sample will allow you to try on the product in your own time without having to buy it. This is especially true when looking for the right foundation. A sample allows you to test how it looks in natural light and how it sits on your skin.
8. know when to invest in products and where to save
Don’t get roped into buying all high end products and breaking the bank unnecessarily. For me, I always invest in a good foundation, but for the majority of the time I try to look for products that have a more affordable price range.
9. read the labels and expiration dates
Before buying any products make sure the ingredients are suitable for you and won’t cause any irritation. Also, keep note of the expiration dates, which is usually 3 months for eye products and between 6 - 12 months for everything else. Always remember to recycle! Some brands even take back your empties.
10. take your time and enjoy!
Getting the right makeup products that work for you is going to be a process but it should be an enjoyable experience. Don’t be afraid to try new things, you never know you may just love it!